- Introduction to semiotics - meaning, basis, theory
- Saussure and Peirce - where the contemporary definition of 'semiology' originated
- Begin to introduce Roland Barthes and how he interpreted the previous theorists views
Middle
- Barthes theory on the 'myth' and how this applies to the previous theory of semiotics
- How semiotics is applied to the world of graphic design and how what we see affects what we interpret
- Introduce two newspapers, their stance in the media, their political view and their target demographic
- Apply Barthes theory and semiotics in general to the two newspaper front covers
- Analyse and deconstruct these newspaper covers - what do the images, text, headlines, size, price etc connote?
Conclusion
- Conclude Barthes theory on the myth
- Summarise semiotics and how everything we see we deconstruct subconsciously
