Monday 21 March 2011

Advertising Essay - Bibliography

Cook, G, 1992, The Discourse of Advertising

Williamson, J, 1984, Decoding Advertisements

Heath, R, 2001, The Hidden Power of Advertising

Karl Marx, 1848, Communist Manifesto

Jeremy Bullmore, 1998, Advertising and its Audience. [online] Available at: http://www.wpp.com/NR/rdonlyres/ED5FD8FF-F951-4C77-8ADA-FB5E61C85587/0/advertising_and_its_audience.pdf

Apple, 2011, Apple Reports First Quarter Results. [online] Available at: http://www.apple.com/pr/library/2011/01/18results.html

Coca Cola, 2011, Coca Cola Brands. [online] Available at: http://www.thecoca-colacompany.com/brands/

DifferenceBetween, 2010, The Difference Between Diet Coke and Coke Zero. [online] Available at: http://www.differencebetween.net/science/health/difference-between-diet-coke-and-coke-zero/

The Independent, Jannson-Boyd, 2010, Gender Targeting is Advertising industry's secret weapon. [online] Available at: http://www.independent.co.uk/life-style/food-and-drink/features/men-buy-mars-women-prefer-galaxy-gender-targeting-is-advertising-industrys-secret-weapon-1922941.html

matgomad, 2006, British Coke Zero ad. [video online] Available at: http://www.youtube.com/watch?v=7A8DNWu2c5k