1998 Advertising Association lecture [online] Available at: http://www.wpp.com/NR/rdonlyres/ED5FD8FF-F951-4C77-8ADA-FB5E61C85587/0/advertising_and_its_audience.pdf
Here is a key point which is referenced in his lecture published online.
He states that advertisings precise function is still unknown, despite being a multi-billion pound industry that affects us all either consciously or subconsciously.
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The difference between Diet Coke and Coke Zero
Both ‘Diet Cokes’ and ‘Coke Zero’ are low calorie soft drinks compared to regular coke. Both have similar ingredients which are carbonated purified water, flavour, artificial sweeteners aspartame, acesulphame potassium, preservative and caffeine.
Diet Coke came on market in 1982; preferred by many in America and became the number one sugar-free drink. Diet Coke is also known as ‘Coca-Cola light’ in some countries and it is the No. 3 soft drink in the world. It is preferred by people who want no calories, but plenty of taste. Diet coke comes in many different flavours such as Black Cherry Cola Vanilla, Cola, Cola Green Tea, Cola Lemon, Cola Lemon Lime, Cola Lime, Cola Orange and Cola Raspberry.
But Coke Zero only offers’ Coca-Cola’ taste with zero calories. It is preferred mostly by young adults and it is sweetened with a blend of aspartame and acesulfame potassium (Ace K).
So overall the only key difference between the two drinks is in the proportions of the ingredients, which actually give different flavour profile.
Coke Zero has 0.5 kilocalories per 100ml while Diet Coke contains 1 calorie. It’s been believed that men are more reluctant to buy diet coke because the word ‘diet’ associated with women. Therefore, to market the product ‘Coke Zero’ been produced to associate masculinity.
Article found online at: http://www.differencebetween.net/science/health/difference-between-diet-coke-and-coke-zero/
