The essay is the most significant part of the CTS module
The standard needs to be higher than last year
Can be used a stepping stone to the 3rd year dissertation (briefing of which is in April)
Detailed, complexed arguments citing multiple writers and challenging them all
More research, more context, more analysis
With just 2000 words, you need to make the topic focused (allowed 10% either way)
- Needs to be specific and focused
- Don't have a broad topic
- The title is up to but make sure it is appropriate and relevant
Topic
1) Can be based on a lecture. Apply that theory to an aspect of graphic design.
2) Take an aspect of graphic design and find ways to theorise it e.g. Infographics - Modernist theory
- Print - Eco politics, sustainability
- Branding - Theorise how a brand works (capitalist approach?)
- Commodity fetishism
Detailed theoretical analysis on a chosen topic
Don't write in a conversational manner
Our opinions need to be backed up with evidence - never say "I think..."
Formal, academic style
Essay structure
1) Formal introduction
2) Developed main section - supported by AT LEAST 6 sources with quotes/summarised copies of text
3) Conclusion - making up 10% of the essay
Use a 1.5pt line spacing
Module outcomes
Knowledge & understanding
- History and theory of graphic deign
- Show your understanding
- Well analysed
- Semiotic understanding?
- Contextual knowledge
Cognitive skills
- Research
- Quality & quantity
- Primary and secondary research
- Gallery visit?
- Use original sources
Communication
How well you write and reference
Key transferable skills
- Graphic design discipline
- Methodology
- Find and use a theory to challenge a case study
DEADLINE: 23/1/2012 (2 months prior to module deadline)
