1) Semiotics & Semantics
In terms of iconography?
How icons are multi-lingual? Used as a form of communication.
"Signs take the form of words, images, sounds, odours, flavours, acts or objects, but such things have no intrinsic meaning and become signs only when we invest them with meaning. 'Nothing is a sign unless it is interpreted as a sign', declares Peirce (Peirce 1931-58, 2.172)."
- http://users.aber.ac.uk/dgc/Documents/S4B/
Possible sources
1) F Saint Martin (1990) Semiotics of Visual Language (Advances in Semiotics) - Amazon
"Saint-Martin elucidates a syntax of visual language that sheds new light on nonverbal language as a form of representation and communication."
2) S Hall (2007) This Means This, This Means That - Amazon
"Semiotics is the theory of signs. Signs are amazingly diverse: from simple road signs that point to a destination, to smoke that warns us of fire, to the culturally-conditioned symbols buried within art and literature, our reading of signs is very much a part of everyday life. Yet semiotics is often perceived as a mysterious science."
2) Re-branding
McDonalds red to green
Starbucks logo re-branding
Branding as a whole? How it impacts the consumer?
3) Panopticism in supermarkets
Used as a topic for the Panopticism task
Engaged with the lecture programme
4) Semiotics of newspaper/magazine front pages
Could use several case studies to then compare and contrast
Tabloid, broadsheet etc
Imagery, spoken word, language
Target demographic
